RACV Marine making waves in boating

RACV Marine making waves in boating

RACV Marine will for the second year be the naming rights sponsor of the Melbourne Boat Show and rather than being a passive sponsor RACV Marine has been working closely with the organisers, BIA Victoria, to bring new energy to the boat show format.

This year one of the stars of the TV show Wicked Tuna Dave Marciano will be on stage and will also be doing meet and greets on the RACV Marine stand during the show. “Based on the social media feedback we have received his appearance has generated an enormous amount of excitement and interest in attending the RACV Marine 2019 Melbourne Boat Show this year already” according Neil James, RACV General Manger of Leisure Products.

“We have also been working with the BIAV to make sure that not just fishing is on the stage but also that water skiing, wakeboarding and PWC’s are also represented on stage with interesting presentations to encourage greater attendance to this year’s show and to support the broader range of exhibitors” says Neil James.

While RACV has insured boats for many years it’s in the last 18 months that RACV Marine has lifted its profile becoming a serious player in the marine industry, not only as a boat insurer, but also for boat finance and marine batteries. This is the result of several strategic moves including acquiring the naming rights last year for the 2018 Melbourne Boat Show. They have also secured a battery sponsorship with the Victorian branch of the Australian Volunteer Coast Guard which provides the Coast Guard with RACV marine batteries for their vessels. “This has helped us confirm the quality of the RACV marine batteries and their profile” says James.

These activities have also been promoted by RACV Marine through social media and are focussed on providing information to Victorian Boaters including articles on access to on-water fuel in Port Phillip and Western Port, on-water dining and the need to winterise marine engines.

RACV Marine’s latest activity, the Victorian Boat Ramp Survey, highlights their proactive approach to boating. The ramp survey follows the Victorian Government’s commitment to invest in improving boating facilities. An opportunity RACV Marine saw as a way of engaging with members and boaters generally to understand the condition of boat ramps throughout Victoria and to hopefully influence both State and Local Governments on where improvements are most needed.

The results of this that survey are now available and have not only been embraced by the BIAV, VRFish and boaters in general, but the Victorian Government has taken swift action with improvements to Victoria’s worst boat ramp at Warnambool, already in the pipeline.

“All these activities are paying off as the profile of RACV Marine continues to grow” says Neil James “we are seeing growth in all our marine products from boat insurance, finance and batteries which, in a market that currently has little growth, is very pleasing”

Pictured: RACV Marine helps keep the Victorian Coast Guard rescue vessels on the water supplying marine batteries for their vessels.