Melbourne Boat Show 2021 calls for exhibitors

Melbourne Boat Show 2021 calls for exhibitors

Boats and Boating are experiencing an amazing new level of interest and demand as a COVID normal situation starts to develop in Melbourne. This is sure to last well into 2021 placing the Melbourne Boat Show 2021 in a prime ‘buyers window’, and placing boating in its best competitive position in relation to other leisure options, that we can recall.

The Invitation to Exhibit at the Melbourne Boat Show 2021 is now open.

2021 will be the 60th iteration of the Melbourne Boat Show. The 2021 venue will be the iconic Melbourne Convention and Exhibition Centre, colloquially referred to as ‘Jeff’s Shed’. To fit with the annual boating calendar of boat shows and to maximise Melbourne’s winter selling season, the 2021 dates are June 17-20. This is the Thursday to Sunday straight after the Queen’s Birthday long weekend.

The Melbourne Boat Show is renowned as Victoria’s premier annual boating event, and Australia’s best trailer boat showcase. As well as 30,000 square metres of quality boats, accessories and equipment, the Melbourne Boat Show is synonymous with the boating lifestyle, the great outdoors, and all the messaging of the Discover Boating platform.

Discover Boating has been launched nationally and the marine industry’s ability to reach the three main target groups has strengthened. Those target groups are, current boaters to entice them to increase their involvement, lapsed boaters to encourage them to re-discover boating, and potential new boaters to alert them on how to discover boating.

An escalated focus on Visitor Experience at the show will see a suite of activations either improved or introduced. There will be something for families, something for little kids, something for big kids, and something for everyone else. There will also be more for the core audience. Colour and movement, activities, games, prizes and more. All with a Bigger, Better, Boatier theme.

2019 Exhibitor pricing! Yes, 2019 pricing. Exhibitor Return on investment is a major priority and everything that can be done will be done so that this can be maximised. Further savings may be possible for exhibitors if an industry approach to government comes to fruition. Research-backed evidence shows that boat shows remain of great importance within the industry.

A qualified boating audience that loves a boat show, loves a good time, and in many instances, comes to buy! You cannot afford to miss the 2021 Melbourne Boat Show.

For more details Click here