Maritimo sets sight on the future and adds Maritimo One

Maritimo sets sight on the future and adds Maritimo One

Leading Australian luxury motor yacht manufacturer Maritimo is the most advanced in its history with the brand’s global outreach strategy pushing strongly throughout Australasia and The Americas.

The proud family-owned Australian company that still keeps all facets of its design, new product development and production within Australia was founded 15 years ago and now employs more than 300 staff and contractors, with economic benefits reaching thousands within its local economy, Maritimo has been a true Australian corporate success story.

It exports approximately half of its annual production around the world and has earned a reputation and recognition for robust high-quality construction, leading edge design and exemplary product performance around the industry.

Maritimo’s production facility is now the most advanced motor yacht manufacturing facility of its kind in Australia, having recently completed a $13 million expansion of its facility at Coomera on Queensland’s Gold Coast. At the same time they’ve set in place the strongest global network of representatives in the brand’s 15 year history and added Maritimo One, a unique vessel customisation division.

Maritimo CEO Garth Corbitt said the improved facility forms the foundation of the brand’s global expansion that has already seen the company achieve major success with record figures of 30% sales growth recorded. Sales into the USA so far this year (up to mid November) are up 60 percent on the same period in 2018.

“Never before have we been so well established to take the brand forward and increase our awareness levels and ultimately sales in the most significant international markets,” he said.

“Naturally you have to have the product and the capacity at the back end to achieve that and we are confident we have” he said. “Our product line is as diverse as it has ever been, our investment into new product development has been extremely successful, all with our physical production footprint doubling in the past 18 months providing the capacity for future expansion.”

Maritimo General Manager Operations, Phil Candler, said the factory expansion enabled Maritimo to diversify its product range and ultimately increase the size of its vessel offerings without interfering with current production.

“The new advanced facilities are capable of developing projects up to 100 feet, which enables great flexibility of new product offerings for future product expansion.” he said. The total plant area now covers 4.664 hectares and the expansion increased overall building area by 52 percent.

Maritimo sights are set on further expansion within domestic and international markets into 2020, with recent new appointments in New Zealand and North America and further representative appointments in negotiation in all new markets for the brand.

Maritimo Sales Americas’ President, Dave Northrop said Maritimo has been renown for the quality of its engineering and product since the brand’s inception, and it is because of brand’s like Maritimo that Australian built products are considered among the best in the world within the industry.

He said ‘owner friendly systems and engineering’ which were simple and reliable for owner operation, family friendly layouts and the overall functionality of the Maritimo range were significant draw cards for customers in The Americas. “That combined with quality, seakeeping, economy and range has established the Maritimo brand with heralded status over the North American continent,” he said.

“Maritimo’s latest models within the M-Series Flybridge Motor Yacht and X-Series Sport Coupe lines have captured the attention of the markets within the Americas with tremendous success, and with knowledge of what is on the horizon we are confident our design and new product developments will launch the brand to even further new heights in the near future,” said Corbitt.

Maritimo’s product line consists of 11 models across its M-Series Flybridge Motor Yacht, X-Series Sport Coupe and S-Series Sedan Motor Yacht ranges. However, with its new specialised custom design division ‘Maritimo One’ creating strong interest since its recent launch the company now has the ability to create unique vessels that are ‘One Off’.

Maritimo One

This latest design and manufacturing strategy via its new division, Maritimo One, has seen three new M-Series Flybridge Motoryachts being created in the past year.

Its first major project, a massive M72 motor yacht specifically designed for serious sports fishing in the untamed waters north of New Zealand’s north island has already been handed over to its excited owners. The vessel had more than 200 customised changes from the production model including an extended sport cockpit and transom re-design, designed specifically for fishing.

The development of three heavily customised M-Series Flybridge Motoryachts tailored to a range of customer needs has been underway since January this year.

“Maritimo has been internationally renowned for the level in which it enables client customisation, where other brands have set limitations,” said company lead designer and brand director, Tom Barry-Cotter.

“Due to the company’s sales success and subsequent growth of production in recent times, the need surfaced for a more systemised approach to the customisation of boats in order to maintain production efficiencies within the standard model range.

“Maritimo One was established to uphold the brand’s identity and reputation for enabling customers to tailor a vessel to their specific needs or environment, whilst taking the potential degree of that customisation to new levels.

“It is all about one on one design and development time with customers and providing a personalised service that results in Maritimo One customers getting a boat that is a one off and unlike another other vessel.”

He said interest in the new division had been extremely high and Maritimo was in advanced discussions with a number of international buyers on projects that would take up to 28 months to complete.

Maritimo’s General Manager of Operations, Phil Candler, said the Maritimo One division could develop projects up to 100 feet “The custom designation assigns dedicated designers and builders to work with clients in forming their perfect vessel, whatever the degree of customisation,” he said.

“The process begins with customer to dealer communication to ascertain the feasibility of requirements, followed by design consultations and costings. “Concept drawings and 3D renders are all reviewed with the client, before the vessel is transferred from standard production into Maritmo One.

The three specialised M-Series flybridge motoryachts, undertaken this year all had varying requirements and degree of customisation. A new M51 Regency Suite Flybridge Motoryacht, M59 Flybridge Motoryacht the huge M72 Sport Flybridge Motoryacht destined for New Zealand were the first orders to launch from the new division.

The Maritimo M51 Flybridge motoryacht was conceptualised by a client with the specific need to expand the master stateroom in lieu of the starboard guest cabin. The custom design sees the master ensuite relocate to starboard with a custom designed ensuite moulding and enlarged day lounge and wardrobe.

This level of customisation to the standard specification sees modifications to existing interior mouldings with no effect to exterior specification, hydrostatics or weight study. This lesser degree of modification, which transfers a standard build to the new custom division, forms the bulk of enquiry that Maritimo One undertakes.

The M72 Sport Flybridge Motoryacht just delivered this month was the culmination of ideas from the Maritimo design department and a New Zealand based three-time Maritimo client, who’s needs required a vessel capable of battling oceans in New Zealand’s North, in pursuit of prize fish.

The degree of customisation Maritimo One has provided this customer incorporates over 200 non-standard options with modifications to the hull’s running surface, transom, tank capacities and engineering, requiring fully customised weight studies and hydrostatic reports. These hull modifications have formed a craft ideal for backing up on fish in testing conditions, whilst still embracing Maritimo’s tried and tested hull and engineering design and expertise.

Modifications to the vessel did not stop at water level, as the extended water line incorporated a fully custom sport cockpit with live wells, bait tanks, mezzanine cockpit configuration, amongst other specialised fishing options.

Above deck in the flybridge, a modified hardtop has enhanced window openings and rear sight lines with a further customised helm pod and seating to the flybridge aft deck. The project highlights what is a growing sport market in the Australia and New Zealand region, with enquiry for similar sport fishing projects being received since the launch of the new custom division.

Another Maritimo One vessel in development is customised for sport fishing. The M59 Flybridge Motoryacht with full sport cockpit, shortened flybridge, game tower and other customisations dedicated for fishing, is underway for another local buyer. In total 160 changes will have been made to the base production line model.

Barry-Cotter said in all three instances Maritimo One and its dedicated designers had been able to deliver to customers vessels that suited their personal needs and requirements exactly. “It is about creating vessels that ‘Are A One Off’ and delivering personalised one on one service and attention,” he said.

Pictured: Top and below; The first major project of Maritimo One, a massive M72 motor yacht specifically designed for serious sports fishing in the untamed waters north of New Zealand’s north island. Below; Maritimo’s production facility is now the most advanced motor yacht manufacturing facility of its kind in Australia, having recently completed a $13 million expansion.