ASMEX attracts key industry players

ASMEX attracts key industry players

The Australian International Marine Export Group (AIMEX) today announced a taste of the quality of the programme that will be presented at the ASMEX 2018 marine export and Superyacht conference, to be held on the Gold Coast in May.

Once again there is an extremely high calibre of both Australian and International speakers attending Australia’s key marine conference to be held 21-23 May at the Intercontinental Hotel in Sanctuary Cove immediately prior to the Sanctuary Cove International Boat Show.

There is currently considerable interest in Australia with so many Australian manufacturers exporting award winning products and services, with the significant investment in Defence spending, and with the opportunities emerging in the Superyacht sector. The global marine industry is keen to understand the Australian market, its capability and hear about the latest innovations.

AIMEX is proud to announce just a few of the key speakers taking centre stage at ASMEX.

Vasco Buonpensiere, Marketing & Sales Director for Cantiere Della Marche, Italy, a world leader in the build of explorer yachts, will discuss CDM’s focus and what has led to their success. He will express his view of the global marine market and what Australia needs to do to attract more vessels down under and ensure Australian products and services are considered when building new vessels.

Kieran Haslam, Princess Yachts

Kieran Haslam, currently on the Board at Princess Yachts UK as Marketing Director, is steering their brand to the forefront of the global luxury industry, with an exceptionally innovative approach. Mr. Haslam will discuss what it takes to develop a strong global brand and drive a successful business in today’s global environment. He will touch on the importance to Princess Yachts of the Asia Pacific region and how Australian exporters should interact with Princess Yachts. He will also talk about Australia’s attraction as a global cruising destination.



International award winning photographer Andrea Francolini, is one of our industries most recognised sailing photographers. Mr. Francolini will talk about the importance of imagery for marketing businesses today. “A picture is worth a thousand words” is an English-language idiom. It refers to the notion that a complex idea can be conveyed with just a single still image, or that an image of a subject conveys its meaning or essence more effectively than a description does.

Photographer Andrea Francolini

Andrea has close to 200 cover shots published in Australia alone and has worked with many yachts in Australia or visiting Australia such as: super maxi Wild Oats XI, Richard Branson’s ‘Necker Belle’, Ellen McArthur’s ‘B&Q Castorama’, Money Penny, VOR70 Giacomo, Chinese maxi Beau Geste Racing Team just to name a few and a great deal of events around Australia such as Audi Hamilton Island Race Week and Skandia Geelong Race week. Starting his career in the graphic design industry in Europe, in past two decades Andrea has specialised in yachting photography. His images are regularly published across Europe and in North America and heavily in the South Pacific.

The importance of the America’s Cup to the Pacific region will be covered by Peter Busfield, CEO NZ Marine, a regular at ASMEX. Peter will also update delegates on the current state of the marine industry in New Zealand a significant trading partner for Australia in the marine sector.

Karen Fitzgerald, Tourism Australia

“Changing the game down under, Australia has it all” will be the theme for the presentation and interview with key representatives from Tourism Australia. ASMEX has secured Karen Fitzgerald who is General manager of the Australia Signature Experiences programme and Courtney Barry who is the Global Manager for Campaigns and Consumer Marketing. Courtney represented Tourism Australia at the Monaco show last year. They will discuss their view of the best way forward for our industry to attract more business to Australian shores.

Peter Mahony, Gen. Mgr. Benetti Asia

Another great addition to the ASMEX line up is the newly appointed General Manager of Benetti Asia, Peter Mahony.

From the United Kingdom, Peter has more than 30 years’ experience in marketing and sales throughout Europe and in Asia. With a solid background in mechanical engineering Peter started his career in yacht manufacturing and sales with the UK’s largest boat builder, where he excelled to become sales director for their largest retail distributor. Peter became involved in developing and managing the strategy for a focused approach to superyacht sales.

AIMEX CEO Doug Jarvis said, “Once again we are ensuring that the conference has a broad range of topics relevant to the industry with an extremely high calibre of global stakeholders coming down under. The theme ‘Changing the Game Down under, Australia has it all’ is certainly resonating with the international players we are talking to”.

With the conference covering three industry sectors being Superyacht, Export and Commercial Marine it is important there are topics that are relevant for everyone. This year AIMEX has developed breakout sessions where each industry has the opportunity to thrash out the key issues facing their sector. This is a great platform to inform both state and federal government officials about some of the key barriers facing each sector.

Richard Chapman, President of AIMEX stated “The 2017 ASMEX conference was a highly attended event with the Awards night gala dinner completely sold out. We expect with this year being the 20th anniversary of AIMEX, the 2018 ASMEX event is going to be bigger than ever. The line-up of speakers and government representatives attending is sure to impress and we have ensured this year that there are more panel and breakout sessions so we can really tease out the key issues facing our industry.”

To register for this key industry event go to